IAB Canada’s Made in Canada Sessions in Review

This week, IAB Canada kicked off the Business of Digital: Thought Leaders in Session series with a subject that is top of mind in Canada and abroad, investing in domestic media. The two-day event entitled “Made in Canada” covered both…

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Grocery Clicks and Collects on eCommerce in Canada

According to a recent study by IAB Canada Member Time + Space Media, the online grocery shopper is here to stay. In “The Rise of the Omnichannel Grocer Shopper” they not only explore the different models for online grocery (subscription vs. free delivery) a…

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Keeping an Ear on Clubhouse

Certain to disrupt the audio advertising and social media landscape, Clubhouse launched late 2020 and has seen impressive growth and adoption over just a few months. The invite-only audience ramp up created a demand-frenzy while allowing early influencers to establish…

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Supply Chain Cleansing – Brand Safety Moves that Matter

Brand Safety has been in the spotlight again recently. Concerns over inadvertently landing alongside misinformation over the past intense weeks and months have accelerated actions by media companies to batten down the hatches and protect their environmental integrity.  A significant…

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The Age of Hyper-Informed Contextual Advertising

There’s a reason why we have been talking about a resurgence in contextual advertising. Years ago, when the industry began to collaborate in earnest to combat brand safety, fraudulent inventory and other emerging challenges, there was serious talk of moving…

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IAB Canada Thought Leadership Community

Focused and Revitalized for 2021  Following a roller coaster year of uncertainty, IAB Canada continues to work with alternative models to deliver consistency and value to our members and the industry at large. Part of our efforts in 2021 are…

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What’s in the Industry’s Cookie Jar?

Progress on Possible Solutions  The industry faces an uncertain future as the third-party cookie, a means to intimately track consumer activity and return on investment, makes its exit. With the death of the long depended on identifier just around the…

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