Breaking News about The Promising Future of News

As we reflect on 2021, it is clear that it was a watershed moment for the news sector. Growing awareness of the critical importance to preserve news and the incentive for big tech to support and partner to make it…

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Enabling Brands for Good Through Blockchain

Last week’s IAB Canada Community Uninterrupted event featured Founder CEO of WhatRocks, Njara Zafimehy, along with Director of Marketing Strategy at Lactalis Canada, Sameera Narang. Together, they shared how their collaboration is not only empowering Canadian consumers but also increasing…

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Breaking News – The Future of News is Bright

News in Canada and around the world has had an incredible journey in digitization era. From its early adoption of digital channels to produce and distribute relevant content to Canadians, to the challenges presented by citizen journalism, social media, and…

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A Spotlight on Effective Creative

A recap of ‘The Art of Effective Digital Advertising’ submitted by IAB Canada contributor: Polina Moliboga-Fuchs This afternoon’s focus was on a creative unit. How to place it, where to place it and how to measure its effectiveness. IAB Canada’s Western…

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Privacy Deniers Beware – The Race to Compliance is On

With the Liberal government retaining power, the PIPEDA makeover is sure to stay at the top of the agenda. Meanwhile, Quebec’s new Bill 64 and the ongoing consultations in other provinces to ratchet up privacy laws ensures that privacy professionals and digital…

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IAB Tech Lab Launches New Security Protocols and Paves the way for Contextual CTV

Hot out of the IAB Tech Lab are two important new initiatives designed to make the digital ecosystem more seamless, transparent, and secure.   ads.cert 2.0, an initiative that uses cryptographic technologies to secure transactions end-to-end and the updated Content Taxonomy 3.0 structure supporting contextual buying for connected TV…

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Elections Advertising – A Social Affair?

As the 2021 election comes to a close with the Liberal government surviving but unable to secure the majority vote, we are already looking at the implications on our industry.  For the second time, IAB Canada provided subscribers with a…

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Unboxing Canadian eCommerce

This week, IAB Canada hosted their second annual Business of Digital event covering all aspects of eCommerce in Canada. The half-day event was packed with stimulating presentations and practical insights that have been gleaned over the past two years of…

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Pinterest, Takes a Front Seat in the eCommerce Space

With millions of dollars being invested in eCommerce enablement, discovering new channels to stimulate lower funnel activity is top of mind for marketers engaging in advanced online media strategies. As we lock in our agenda for IAB Canada’s eCommerce event on September 22, 2021, we are excited to confirm that Pinterest will…

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The Science Behind Creative Effectiveness

While the industry re-arranges the deck chairs on addressability in a cookieless media supply chain, advertisers, as a critical part of their strategy to shore up first party data and loyalty, are shifting their focus back to communications and the art of…

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All Bets Are On

Bill C-218 and New Provincial Standard On June 22, 2021, the Senate passed Bill C-218, the Safe and Regulated Sports Betting Act, which will amend the Criminal Code to allow provincial governments to determine when and how to conduct and manage…

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Quality Digital Marketing is Landing in 2022

Faced with imminent removal of one of the most valuable tools in the digital marketer’s toolkit, it was music to the industry’s ears to hear that Google was delaying its plans to diminish third-party cookies by a year. One-on-one discussions…

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Avoiding Privacy Patchwork & Tracking Elections Ads

Canada’s proposed privacy legislation, Bill C-11’s life was cut short with the call of the federal election. While the feds may have pushed pause on upgrading PIPEDA, the provinces continue to press for major amendments to their privacy legislation. Most…

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