The Wisdom Behind Sophi.io and The Globe and Mail

While regulators are busy setting up legislative parameters for Artificial Intelligence, the online ad industry continues to innovate using AI to enhance reach and address the right audiences. National publisher and IAB Canada member The Globe and Mail, has made…

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IAB Tech Lab Releases OpenRTB 2.6 For Public Comment

OpenRTB 2.6 Provides Incremental Improvements to Support Pod Bidding for Connected TV  IAB Tech Lab has released OpenRTB 2.6 – the communication protocol that enables real-time buying and selling of digital ad inventory for public comment until February 7, 2022. …

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IAB Canada Announces the 2022 Board of Directors

Article header titled "IAB Canada Announces the 2022 Board of Directors"

IAB Canada is thrilled to release the new slate of Board of Directors announced at this week’s Annual General Meeting. Jeff Lancaster, Agency Lead, North America at LinkedIn has been appointed as the new Chairman of the Board of Directors…

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A 2021 Q4 Industry Round-up – IAB Canada’s Report on Data

IAB Canada held its annual Report on Data event this week. This year’s discussions captured an industry that has undergone significant changes over the past two years while looking forward to tremendous opportunities around the corner. At the top of the agenda, was…

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The Net on Net Zero Carbon Media

As 2021 draws to a close, IAB Canada is looking forward and preparing for the coming year by conducting stakeholder discussions and evaluating the current state of the global supply chain. One of several topics becoming increasingly relevant in 2022,…

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IAB Canada’s National Townhall Event Uninterrupted

State of the Nation 2020 Event Recap

Part 1 of 3: A recap of the State of the Nation event submitted by IAB Canada contributor: Polina Moliboga-Fuchs Contrary to past country-wide, in-person ‘State of the Nation’ events, that are typically conducted across five major cities in Canada,…

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The Industry Needs to Walk and Chew Gum

We kicked off 2018 citing that one of our greatest challenges this year and the coming few, will be to recognize the opportunities offered through Blockchain technology while maintaining the existing constructs of the supply chain. Much like the beginning…

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IAB Tech Lab Acquires DigiTrust – Welcome Home!

IAB Tech Lab announced yesterday that it has purchased DigiTrust, a non-for-profit adtech-focused group that has been working on establishing a standardized ID that can be shared with publishers to help with the process of ad targeting. DigitTrust launched in…

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