Navigating the Ocean of Data

Thoughts from the IAB Canada Community It’s Data Season at IAB Canada and we are in the final stages of assembling a stellar cast of industry experts to join us on the stage at our Report on Data event on November 30. During…

Read More

The Net on Net Zero Carbon Media

As 2021 draws to a close, IAB Canada is looking forward and preparing for the coming year by conducting stakeholder discussions and evaluating the current state of the global supply chain. One of several topics becoming increasingly relevant in 2022,…

Read More

Who’s Paying (for) Attention?

It’s Data Season at IAB Canada. As we prepare for our Report on Data event on November 30th, we will be covering off all angles of the subject by exploring topics that range from privacy and brand safety to the…

Read More

IAB Canada Gold Standard & Better Ads

Earlier this week, the Coalition for Better Ads (CBA) announced that it has developed a Better Ads Standard for mobile apps to expand its efforts to improve the online ad experience for consumers. The ad experiences identified in the Standard are…

Read More

Planning for Supply Chain Shortages

One week after Finance Minister Chrystia Freeland said she is concerned about the challenges facing global supply chains and how it would affect Canada, RSM, a leading global provider of audit, tax and consulting services focused on middle market businesses, released The Real…

Read More

Breaking News about The Promising Future of News

As we reflect on 2021, it is clear that it was a watershed moment for the news sector. Growing awareness of the critical importance to preserve news and the incentive for big tech to support and partner to make it…

Read More

Enabling Brands for Good Through Blockchain

Last week’s IAB Canada Community Uninterrupted event featured Founder CEO of WhatRocks, Njara Zafimehy, along with Director of Marketing Strategy at Lactalis Canada, Sameera Narang. Together, they shared how their collaboration is not only empowering Canadian consumers but also increasing…

Read More

Advertising Built for Kids

This week’s IAB Canada Community Uninterrupted session featured a comprehensive look at the state of marketing to kids online with Kate O’Loughlin, COO from SuperAwesome. O’Loughlin outlined how the internet was not initially built for kids in that it is…

Read More

IAB Canada’s 2020 Community Playbook

It’s been over 150 days of socially distanced life across the country and we are proud of the programming, outputs and events we have been able to produce during that time in the name of keeping our community uninterrupted.  As…

Read More

Working Together to Preserve Electoral Integrity

Industry Response to Elections Canada Consultation on Political Communications in Federal Elections This summer, Elections Canada requested that IAB Canada prepare an industry response to their ongoing consultation on Political Communications in Federal Elections. The consultation consisted of three discussion…

Read More