Sonia Carreno


From the beginning, Sonia has been passionate about the Internet and its forward movement in Canada. Bringing over 15 years of experience touching virtually every aspect of digital marketing, she brings a well-rounded perspective to support the best interests of IAB Canada’s stakeholders.

Kelly Sanderson


Creative and versatile digital marketing professional with 15+ years of experience obsessing over all things digital in Canada. Kelly is able to leverage her experience with data analytics, search marketing, digital media planning and buying and research to help guide IAB Canada members through the ever-changing digital landscape.


Melanie Pavao

Member Services Manager

Bringing over 10 years of administrative experience in both Media and Creative Advertising, Melanie heads up our Membership Services Department. This go-to girl has a cheerful and good-natured attitude, and will be happy to help with all of your Membership requests Reach out to Mel for all membership questions.


Laura Ferron

Sr. Director, Councils and Committees

Laura has spent most of her career entrenched in digital as an enterprising partner to publishers, agencies and brands. Having spent eight years in progressive roles at top media research companies including comScore and Ipsos, she brings her creative-curious nature to the team. All in support of growing the digital ecosystem.


Jill Briggs

Policy and Regulatory Affairs

Jill joins IAB Canada with a wealth of experience in strategy and client services. Having worked in agencies in both Ottawa and Toronto, Jill is here to lead the charge on all things Policy at IAB Canada.