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About IAB

Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.

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Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.

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Latest News

The Future is Bright – A Snapshot of the DOOH Opportunity

Digital out of Home (DOOH) is on a major growth trajectory and the future is bright as we head into 2022. So much work has gone on in this space over the past 18 months resulting in increased volume of screens as well as advancements in measurement. With growing programmatic chops, DOOH is now firmly […]

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Planning for Supply Chain Shortages

One week after Finance Minister Chrystia Freeland said she is concerned about the challenges facing global supply chains and how it would affect Canada, RSM, a leading global provider of audit, tax and consulting services focused on middle market businesses, released The Real Economy, Canada Fall 2021 report. The report revealed serious Canadian economic impacts resulting from the […]

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Non-Fungible Facts on NFTs for Digital Advertising

Non-Fungible Tokens (NFTs) are starting to get a lot of attention in the world of content and not surprisingly, it has cascaded into our digital advertising universe as a potential means to stem fraud and improve transactional verification across the supply chain. Since making their first appearance in 2017, NFTs have exploded in growth this […]

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